// brand assets · v1.0

Brand assets & guidelines.

Everything you need to represent Amplyfy externally — logos, palette, typography, voice. For partners, press, recruits, and anyone who'll put our mark on something.

// last updated Jun 2026 // questions hello@amplyfy.agency
// 01 · logo

The mark & wordmark.

SVG + PNG · light + dark
// brand mark
A
↓ SVG · PNG
// wordmark · on cream
Amplyfy// agency
↓ SVG · PNG
// wordmark · on ink
Amplyfy// agency
↓ SVG · PNG

// minimum size

The brand mark works down to 24px. Below that the corner radius reads as a square — use the wordmark instead.

// clear space

Always leave clear space equal to the height of the mark on all sides. Don't crowd it with other logos, copy, or chrome.

// what's allowed

  • The mark on cream, ink, or any brand-palette background
  • The wordmark on white, cream, ink, or brand colours
  • Scaled proportionally — never stretched, skewed, or rotated

// what's not

  • The mark on photographs, gradients, or competitor colours
  • Reflowing the wordmark with extra characters or punctuation
  • Recolouring the mark outside the approved palette
// 02 · palette

Five colours. Used sparingly.

~6% flame · scarcity = premium
Paper
HEX#FAF7F2
RGB250 · 247 · 242
Default page background. The breath between everything else.
Ink
HEX#0E1A33
RGB14 · 26 · 51
Body text. Dark interludes. The "weight" colour.
Flame
HEX#DC4A3D
RGB220 · 74 · 61
Primary accent. CTAs · emphasis · italic highlight.
Sage
HEX#4F7A5C
RGB79 · 122 · 92
Live status. Growth tag. The agent indicator.
Sun
HEX#F5B83D
RGB245 · 184 · 61
Highlight blocks. Savings tag. Energy accent.
Violet
HEX#5C4BCB
RGB92 · 75 · 203
Efficiency tag. Counter accent. Use sparingly.
Paper 2
HEX#F5EFE3
RGB245 · 239 · 227
Alternating section bg. Subtle warm layering.
Border
HEX#E8E2D5
RGB232 · 226 · 213
Card borders. Dividers. Quiet structure.
// 03 · typography

Three families. Each does one job.

all loaded from Google Fonts
// display
Fraunces
// serif · 600 weight
Aa
Headlines, hero copy, italic emphasis. The voice of the brand.
Source · Google Fonts
// body
Inter
// sans · 400–600
Aa
Paragraphs, UI, lists. Readable at every size. The workhorse.
Source · Google Fonts
// technical
JetBrains Mono
// mono · 500 weight
{ }
// labels · tags · ledger lines · status indicators
Source · Google Fonts
// 04 · voice

How we sound. On every surface.

01

Editorial, not corporate

Write like a thoughtful editor at a serious publication, not a marketing department. Short sentences. Strong verbs. No "leverage", "synergize", "scale".

YES "We ship the work weekly."
NO "We leverage agile methodologies."
02

Specific, not vague

Real numbers. Named tools. Concrete timelines. Avoid "many", "various", "robust". Better to be precise and wrong than vague and safe.

YES "Replaces 5 hires + 3 SaaS tools."
NO "Consolidates multiple vendors."
03

Confident, not boastful

State what's true plainly. Don't oversell. The reader is smart enough to recognise quality without us shouting. Avoid superlatives.

YES "Ships in 2–3 weeks."
NO "World-class lightning-fast delivery."
04

Agentic, but human-led

Our AI agents are the engine; experts are the reviewer. Never hide either. Always name both.

YES "Agents draft. Experts approve."
NO "AI-powered delivery." (vague)
05

Customer-language, not agency-jargon

Talk about what the client gets — pipeline, leads, conversions, revenue — not what we do internally — "campaigns", "deliverables", "outputs".

YES "More leads, more revenue, every week."
NO "Multi-channel campaign deliverables."
06

Sharp positioning, by design

It's OK — required, even — to name who we're NOT for. Loss aversion is a real conversion lever. We'd rather lose a wrong-fit lead than dilute the brand.

YES "Not for sub-$1k/mo budgets."
NO "For businesses of all sizes."
// 05 · visual rules

Do. And don't.

✓ do
  • Use cream / Paper as the default background — lets the brand breathe
  • Use flame as a scarce accent (~6% of pixels) — scarcity reads premium
  • Pair Fraunces serif headlines with Inter sans body — editorial rhythm
  • Italicise key phrases in Fraunces for emphasis instead of bolding
  • Use JetBrains Mono for any label, tag, technical detail, or status indicator
  • Use sage for "live" or "growth" signals · sun for highlight · violet sparingly
✕ don't
  • Use full-bleed dark backgrounds as the default — we're warm, not gothic
  • Use stencil / Anton-style ALL CAPS display type — wrong agency vibe
  • Drown the page in flame red — restraint is the point
  • Use emoji as primary illustration — they cheapen the brand
  • Set body copy below 14px — readability is a quality signal
  • Use the agency mark on QikAI's products (Visibility, ClawAd, etc.) — those are QikAI brand
// 06 · press & partners

Press kit & company facts.

Amplyfy Agency is the agentic digital agency with the human edge — a member of the SGI · Sunglow IT family of AI ventures, alongside Amplyfy.app, QikAI, Nudg, and Roger.

For media inquiries, brand asset requests, or partner conversations, get in touch via the addresses below. We typically respond within one business day.

// legal name
Amplyfy Agency (a brand of SGI · Sunglow IT Pty Ltd)
// founded
2026 · Sydney, Australia
// parent
SGI · Sunglow IT Pty Ltd · est. 2009
// website
amplyfy.agency
// linkedin
linkedin.com/company/amplyfy-agency
// general
hello@amplyfy.agency
// press
press@amplyfy.agency
// partners
partners@amplyfy.agency